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 Report: Fiat Plans To Sell 50,000 Cars Through 165 Dealers |
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Sep 01, 2010 - 10:55 AM - by AutoGuide.com
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In advance of the Los Angeles Auto Show, where the U.S.-spec Fiat 500 will make its North American debut, the company held a dealer meeting for 400 of its franchise holders.
According to the AFP, Fiat told Chrysler dealers that it wants to open 165 showrooms in small car markets, with the goal of selling 50,000 Fiat 500's. A statement released by the company stated that "The new Fiat retail network will begin selling the US version of the Fiat 500 late this year, and the Fiat 500 Cabrio model in 2011."
The 50,000 sales figure is similar to the total number of vehicles sold by MINI in the United States.
More: Report: Fiat Plans To Sell 50,000 Cars Through 165 Dealers on AutoGuide.com
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0 Replies | 15 Views
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Alfa Romeos To Be Sold In North America In 2012, No Sale To VW Planned |
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Aug 25, 2010 - 1:22 PM - by AutoGuide.com
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FIAT CEO Sergio Marchionne told reporters at a Chrysler event in Ohio that Alfa Romeo cars would be sold in the United States in joint Alfa/Fiat dealerships starting in 2012.
The official statement pretty much puts to rest any rumors of a sale of the Alfa Romeo brand to Volkswagen, something was was reported by many outlets in the preceding days. While Alfa Romeo sales have been dismal over the past two years, FIAT brass are confident that the new Giulia sedan and a mid-size SUV will be able t0 lead the brand's return to America. Alfa Romeo has a tremendous amount of goodwill and brand recognition in the United States, and can be positioned as a sporty, upscale line within the Chrysler/FIAT framework.
More: Alfa Romeos To Be Sold In North America In 2012, No Sale To VW Planned on AutoGuide.com
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0 Replies | 54 Views
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Fiat 500 Small Car Makes Big Splash at Concorso Italiano |
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Aug 16, 2010 - 9:41 AM - by AutoGuide.com
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Displayed proudly amongst its Italian brethren, the Fiat 500 attracted plenty of attention during the new model's first showing at Concorso Italiano – one of the may high profile events in the lead up to Sunday's Pebble Beach Concours d'Elegance. And to go along with the 500, Fiat was winning over attendees with Gelato and San Pellegrino, while showcasing a lineup of stylish Fiat accessories.
We have no doubt numerous Fiat items were purchased by the monied attendees. In fact, the only thing not selling was the 500 itself – which is set to hit dealers this December. That's a bit unfortunate for Fiat as we're certain they could have sold dozens of models to the Italian car-loving participants and attendees at Concorso – particularly to some of the wealthier folks who probably spend more than the Fiat's MSRP on a watch.
Fiat is set to officially debut the U.S.-spec 500 at the LA Auto Show this December.
More: Fiat 500 Small Car Makes Big Splash at Concorso Italiano on AutoGuide.com
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2 Replies | 83 Views
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