Attention Armchair Auto Execs: Fiat Lets You Pick The 500's North American Logo

[Administrator]

A favorite past time of computer literate car fans is to log on to automotive-related internet forums and criticize the decisions of auto industry types with decades of experience in the field. Everything from marketing campaigns to product choices are questioned, and while this right may be a cornerstone of our free society, often the blather is idiotic and myopic, and the commenter wouldn't last a day running a real car company.

Now, Fiat is letting you, the customer, make a very small marketing related decision, by letting Facebook users vote on possible emblems (or "branding" as its nauseatingly called by some types) for the upcoming 500 compact car. There's no assurance that Fiat will actually choose the one that's got the most votes, but if you close your eyes and wish really hard, you might just become Sergio Marchionne…

More: Attention Armchair Auto Execs: Fiat Lets You Pick The 500's North American Logo on AutoGuide.com

[Blake]

Great idea to build some interest for the car. Just hope the winning logo looks good otherwise I will need to debadge