As a soon-to-be Abarth Cabrio owner, I need to give the illusion that I know what I am doing. My first introduction to the Abarth and its pronunciation was from the Superbowl Seduction Commercial, where it was pronounced "Abarth." (1)
My first drive of an Abarth, last April, was at a Fiat dealer that had received the car the day before... he called it "Abarth." (2)
From hearing lots of other people, I ended up saying, "Abarth."(3)
Then the saleslady with whom I actually placed my order, who like me has an insane passion for all Fiats, says, "Abarth." (4)
Fiat says my model is available "Spring 2013," so I only have about 10 weeks to practice saying the name of my new baby. I do not want to offend it by mispronouncing its name!
Footnotes (Forum's First Footnoted Post?)
(1) Ah'-bart(h), in a sexy Romanian/Italian female voice, emphasis on the first syllable and the very slightest hint of an h at the end of the word... maybe 90% hard "T" and 10% soft "th";
(2) ah-Barthhh', emphasis on last syllable and lots of "th" afterward (two hankies worth, in the tight quarters of the car!)
(3) ah-Bart', emphasis on last syllable and hard "t" at end.
(4) Ah'-bart, emphasis on the first syllable and hard "t" at the end.