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In response to the 'One Trick Pony' observation, it hasn't seemed to hurt Mini Cooper! Yes, sales figures may be less than projected, but with the current economy and the fact that not all dealers are open yet, and lack of awareness of the brand, it may take a little longer than Fiat expected.
As for the Jlo commercial, it may not be the best I've seen, but if far from the worse! (and it does get people to notice the car).
 
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