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Good article:

“The Cinquecento should be easy to sell,” Jim Hall, managing director of 2953 Analytics, has said. “It’s chock full of character and has lots of features and value for its price.”
Laura Soave, who heads Fiat in North America, told Bloomberg something similar, but more in corporate-speak: “Our customer doesn't want a grey or beige car that they see 400,000 of on the road. Our customer feels a connection with their brands. The things they buy say something about them.”
 

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Thanks for the link.

Not a terribly interesting review to me, but always good to see some press coverage of the 500. The Globe gets good national circulation and that exposure is good for the brand.
 
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