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Chrysler Group LLC has begun the dealer selection process for the reintroduction of the Fiat brand in the United States.
The Fiat brand in the U.S. will feature the New Fiat 500, which recently celebrated the 53rd anniversary of its introduction in Europe. Dealers will begin selling the iconic Fiat 500 late this year and the Fiat 500 Cabrio in 2011.

Chrysler Group expects to select dealers in about 125 markets identified for growth potential in the small-car segment. Fiat dealers will be located in approximately 41 states.

“The Fiat dealer network will be appropriately sized to serve the market opportunity,” said Peter Grady, Vice President of Network Development and Fleet, Chrysler Group LLC. “Our vision is to establish a dealer network that will reflect and enhance the brand’s reputation for innovation and fun, and will offer a unique, personalized customer experience.”

Chrysler Group will send Dealer Application Guides to dealers in the identified markets containing specific Fiat dealer requirements and instructions on submitting a proposal. The guide presents details on facility, sales strategy, accessory sales, service and parts departments, training curriculum and financial requirements.

Dealers in the target markets will be invited to attend a meeting in Chrysler Group World Headquarters in Auburn Hills, Mich. Chrysler Group plans to officially announce its U.S. Fiat dealer network locations in September.

Source: Chrysler LLC
 

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That's pretty good news. They're taking this pretty seriously. I'm betting that the Fiat 500 will be a hit. I even read some post on SmartCarofAmerica.com that some current Smart owners are thinking of moving over to Fiat and getting the 500.
 

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Thats good that they're opening up new dealership unlike what Scion is doing in Canada. I wouldn't expect someone thats used to selling Domestic cars be able to sell and understand Fiat's.
 
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