Gas prices are getting higher and Chrysler would like to sell you its Fiat 500 EV that uses no gas for $10,000 below cost.
What's the catch? No catch, except its cost could be three times higher than a $15,995 gasoline-powered version.
Citing the high price of developing an all-electric city car, Chrysler Fiat CEO Sergio Marchionne reportedly said the company will roll out a limited number of Fiat 500 EVs and will take the loss in order to get them out there.
Even at around $45,000, the car will already be a good $12,000 or more than a Nissan LEAF – another purported loss leader – so this is the high price of trying to start an automotive revolution.
Edmunds.com said it could not get a comment from Chrysler reps, but said in order to get an electric alternative to the far more sophisticated extended-range Chevy Volt, pending Ford Focus EV, and others, Chrysler is willing to do what it takes.
More: Chrysler Will Reportedly Forfeit $10,000 For Every Fiat 500 EV It Sells on AutoGuide.com