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I came across this article about the Citroen DS3, and it appears that it may be a strong competitor for the Fiat 500.

Stylish Citroen DS3 Arrives

Regardless of the customization and upgrades, I think that most people will still choose the Fiat 500. As smaller cars are more common in the European market, I think it will post a greater competitor for the Fiat 500 in that market. For the North American market, the Fiat 500 should do well. It's a good looking car, and people will personalize and customize regardless - just wait until the tuner crowd gets their hands on one :p
 

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I like the variety of colours that are available for the Citroen DS3 - I think that's great. And I also like the fact that there is a choice between Style and Sport - it's the best of both worlds. Hopefully with the Citroen DS3 having so many customization options, it will force Fiat to do the same with their Fiat 500. It would be great to see personalization based on what you want to get out of the car, performance or style.
 
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