Agreed. Which is why I say this is the start of better things to come.If this car were badged as an Alfa Romeo, what sales outlet would you have? The ~ 130 Fiat dealers, most likely. Branded as a Dodge, you have many hundreds of established sales outlets to sell from. For a company that absolutely needs a knockout product offering in the segment that the Dart will serve, the Chrysler-Fiat (or is that Fiat-Chrysler?) decision to go with Dodge must have been an easy one.