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Just by reading the title I'm pretty sure you're as confused as I was when I saw the video the first time. I didn't really know what to expect. Fiat is trying to go viral with this video. It's basically a coupe Fiat 500's with "cool bikini contest" written on their sides and they have a bunch of girls just dancing in bikinis around the car. While this is a usual sight in the car scene what I should mention is they did this during the winter. Hence the "cool" in the title.
http://autowebnews.com/car-video/video-fiat-500c-“cool-bikini-contest”/
http://autowebnews.com/car-video/video-fiat-500c-“cool-bikini-contest”/