Fiat North America is ready to launch its first national ad campaign. The new campaign will kick off with a special event on July 4, the 54th anniversary of the original Fiat 500, said Laura Soave, head of Fiat North America.
"We're confident we can do a national launch and have the network in place to support the traffic," said Soave, speaking at a media event.
"Just as the Fiat brand's products have been adapted to meet market needs while keeping their Italian style and functionality, our websites will also offer a tailored yet consistent experience for consumers ," explained Laura Soave, Head of Fiat Brand North America. "For a global brand like Fait, it's in our nature to explore new ways of doing business. It's also essential that the marketing and advertising campaigns reflect the same individual sense of expression that the Fiat 500 will deliver to consumers."
Fiat North America appointed 72andSunny as their head digital agency of record. The two companies will work to develop a comprehensive digital marketing stratgey that will increase awareness of the brand in the US.
More: Fiat North America Launches National Ad Campaign On July 4 on AutoGuide.com