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Fiat is hoping to build a strong U.S-market demand for the 500 by expanding its line-up with a successor to the Bravo compact hatchback.

Concerns have be raised about relaunching Fiat in the United States, however early sales figures of the 500 have exceeded expectations. A cabriolet version of the hatchback is now appearing in showrooms, with the Abarth and EV versions to follow soon after.

Fiat does not want to interfere with Chrysler's traditional markets in the U.S, so Fiat won't sell any vehicle larger than a Focus.

US brand boss, Laura Soaves said "Fiat will be the small car brand,". "It will never have anything larger than a C [segment]."

Alfa Romeo's planned 'halo car' will offer a modest amount of vehicles when first released. However Alfa Romeo hopes to sell 150 8C cars before the 4C is deemed effective for launch in North America.

More: Fiats U.S Expansion Plans Revealed on AutoGuide.com
 

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Production Slows - Outpace sales

FYI,

Rumor news through the production supply chain... As of today.

Toluca, Mexico has asked suppliers to reduce deliveries. Supply chain is being placed on notice of 50% "minimum" production reduction, could be more depending on data. :(

Lead by the Engine plant where second shift was just started for 1.4L, most likely will need to be laid-off.

Production has outpaced the sales volume almost 8 to 1, supply chain will most likely need to reduce output levels, for the next 3 months, est. (Hopes that convertible may help)

Turbo still months away, development issues (rumored)...

With such low sales, there are rumors of a strategy shift.

Possibly reducing or eliminating the "studio" philosophy in favor of regular Chrysler dealer availability. :)
 

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I'm going in happy with a 500C for a few years and then if all's well, I'll be in for a trade up for the sportier model down the road whatever that may be for and for as long as I can resist it. :)
 

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FYI,

Rumor news through the production supply chain... As of today.

Toluca, Mexico has asked suppliers to reduce deliveries. Supply chain is being placed on notice of 50% "minimum" production reduction, could be more depending on data. :(

Lead by the Engine plant where second shift was just started for 1.4L, most likely will need to be laid-off.

Production has outpaced the sales volume almost 8 to 1, supply chain will most likely need to reduce output levels, for the next 3 months, est. (Hopes that convertible may help)

Turbo still months away, development issues (rumored)...

With such low sales, there are rumors of a strategy shift.

Possibly reducing or eliminating the "studio" philosophy in favor of regular Chrysler dealer availability. :)
Is anyone surprised? Lessee, absolutely zilch marketing campaign, botched PE deliveries, slow dealership openings, acres and acres of over-optioned automatics, no parts, little aftermarket support. There goes our resale value. And hopefully, with it, Laura Soave. The franchise may not survive to see an US spec Abarth.
 
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