There's a lot of hope that the Fiat 500 will be a success here and its almost certain to be a hit in Canada, where small cars make up a much larger segment of the market. This past weekend Chrysler Canada auctioned off the very first of a series of 500 Prima Edizione limited editions 500s, fetching an impressive $85,000. As the first of that set, this car bears the badge "Numero Uno."
The auction took place as a part of the annual Venetian Ball in Toronto, with all proceeds from the sale being donated to Villa Charities, which works with elderly Italian-Canadians.
"The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat's return to Canada was first announced," said Ed Broadbear, Vice President of Marketing – Chrysler Canada.
The Fiat 500 is set to make its U.S. production debut at the LA Auto Show in November, with sales starting shortly thereafter. Next year a convertible version will be offered, with higher-performance Abarth models to follow.
More: First Fiat 500 in Canada Auctioned Off for $85,000 on AutoGuide.com