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There's a lot of hope that the Fiat 500 will be a success here and its almost certain to be a hit in Canada, where small cars make up a much larger segment of the market. This past weekend Chrysler Canada auctioned off the very first of a series of 500 Prima Edizione limited editions 500s, fetching an impressive $85,000. As the first of that set, this car bears the badge "Numero Uno."

The auction took place as a part of the annual Venetian Ball in Toronto, with all proceeds from the sale being donated to Villa Charities, which works with elderly Italian-Canadians.

"The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat's return to Canada was first announced," said Ed Broadbear, Vice President of Marketing – Chrysler Canada.

The Fiat 500 is set to make its U.S. production debut at the LA Auto Show in November, with sales starting shortly thereafter. Next year a convertible version will be offered, with higher-performance Abarth models to follow.

More: First Fiat 500 in Canada Auctioned Off for $85,000 on AutoGuide.com
 

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interesting that in Canada, a Prima Edinzione comes in Blue. here in the States we only got to choose from Red, White or Grey.

too bad, my wife LOVES BLUE! :(
 

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I'm with Chris on this. I think when they auctioned it off the winner would get to choose the color and options of the car but would still retain production number 1. That looks to be more like a promo car for Fiat because of the ciaofiat.ca decals on the side of the car.
 

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its not uncommon for the first production model of a car to sell for a lot more than its msrp. they end up becoming collectors cars after several years as long as they are kept in really good condition. the second production model 2011 chevrolet camaro convertible sold for more than $200000 even though its only the second one and not the first. the first production model is going to be kept by the chevrolet museum. thats way more than its expected msrp. collectors cars are very sound investments.
 

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Somebody has more money than they know what to do with, or frostbitten brains, or both.
This car being the FIRST Fiat 500 in Canada makes it a major collector car. Give it some time and for all we know it might sell for more then $85 000 depending on its condition.

its not uncommon for the first production model of a car to sell for a lot more than its msrp. they end up becoming collectors cars after several years as long as they are kept in really good condition. the second production model 2011 chevrolet camaro convertible sold for more than $200000 even though its only the second one and not the first. the first production model is going to be kept by the chevrolet museum. thats way more than its expected msrp. collectors cars are very sound investments.
Very true.
I wouldn't be surprised to see this Fiat 500 and that Camaro show up at the Barret Jackson auction.
 
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