The J Lo commercial was a VERY BAD idea...FIAT are you listening?! Ive been in advertising for over 10 years, and also own a FIAT...Putting J Lo in a commercial basically ruined the brand image before it got started, ill tell you why.
Its a known rule in advertising, "you can market a product to men and women will buy it, but if you market a product to women men wont TOUCH it!" look at MINI...can you imagine J Lo jumping out of one in a commercial whenit first launched, the brand would be RUINED. in fact in their very early advertising, they didn't even show women driving MINIs. FIAT messed up bad, and you'll see what Im talking about as brand perception turns from cool car to chick car FAST!
FIAT you messed up! and the creative director and creative team who put this cutsie J Lo commercial idea together, thanks for ruining the brand, you should know better...
Its a known rule in advertising, "you can market a product to men and women will buy it, but if you market a product to women men wont TOUCH it!" look at MINI...can you imagine J Lo jumping out of one in a commercial whenit first launched, the brand would be RUINED. in fact in their very early advertising, they didn't even show women driving MINIs. FIAT messed up bad, and you'll see what Im talking about as brand perception turns from cool car to chick car FAST!
FIAT you messed up! and the creative director and creative team who put this cutsie J Lo commercial idea together, thanks for ruining the brand, you should know better...