Being there on the 16th for the Cocktail Party (Prima #241 owner) I can tell you it is a brilliant concept for sure. Fiat will save Chrysler where Mercedes could not. They have more for the masses rather than the top end of the spectrum.Wow. That's one **** of a dealership. It looks so upscale. Its the perfect place to showcase the Fiat 500 plus LA is a good place to start marketing the car.