The 500 sold 3,712 this last March in the US. Total US sales this year 8,850 units. Yeah Fiat!!!!!
Regardless of what most think of the JLo ads they were effective.Awwwww yeahhhhhh. I look at the euro forums and they laugh at the fact that we blame the Jlo ads. They say there is nothing wrong with Jlo. They also mentioned there is nothing wrong with wearing crotchless leather dungarees and listening to Cher.
Jlo lover,lolRegardless of what most think of the JLo ads they were effective.
FIAT brand awareness:
Before releasing the 500 in NA: 6%
After initial launch up until the JLo ads: 9%
After JLo ads: 30%
It may not have generated sales but it got people talking and recognize that FIAT was back. A 21% jump in brand awareness makes that a successful ad campaign.
Super awesome! I have seen SO MANY Fiats in West Los Angeles! Just today, some lady driving without a front license plate AND talking on her cell phone. SO L.A.!The 500 sold 3,712 this last March in the US. Total US sales this year 8,850 units. Yeah Fiat!!!!!
Charlie Sheen did something valid? Had no idea. I would say I love to hate JLo and hate to love C.S. two and half times over.Super awesome!
And I do hate Charlie Sheen, although I had a serious crush on him when he was in "Ferris Bueller's Day Off." (I was only 16! Forgive me!)